LEGO built a drivable Bugatti Chiron

LEGO built a drivable Bugatti Chiron out of, of course, mostly LEGO bricks.  At Brick-X we salute the team that figured out how to turn 2,300 LEGO Power Function motors and 4,000 gears into a working motor that can drive the 1:1 scale car at speeds around 12 mph.  As impressive is the speedometer made entirely out of LEGO parts that works.

Frequently we get asked - how do you use a LEGO creation in marketing.  Although I don't advocate such a complex build for a product launch, I do think this is a great example of a positive publicity event that will continue to generate brand awareness for Bugatti as the LEGO Bugatti goes on tour.